91制片厂视频

Special Report
Recruitment & Retention

One School District鈥檚 Unusual Recruitment Tactic

By Mark Lieberman 鈥 June 29, 2022 4 min read
An electric vehicle charging station pictured in New Rochelle, New York on June 5, 2022.
  • Save to favorites
  • Print
Email Copy URL

Faced with widespread staff shortages that appear to be here to stay, school districts have raised wages, expanded health insurance and other benefits, and dangled bonuses and incentives.

The Schoharie Central school district in upstate New York tried some of those things, but they haven鈥檛 totally worked, and they鈥檙e expensive. Now the district has another trick up its sleeve that it鈥檚 hoping will set it apart from competitors: on-site electric vehicle charging.

Starting Sept. 1, the district鈥檚 single K-12 campus will have eight chargers in the parking lot鈥攅nough to charge 16 vehicles at a time. Staff members with electric vehicles will get first dibs on the chargers, and community members could take advantage as well during off-hours and on weekends.

Two teachers came to district administrators this past spring asking for a place to charge their electric vehicles after their commutes of 40 minutes to an hour. Superintendent David Blanchard has since seen additional electric vehicles in the parking lot each morning when he walks in.

Around the same time, Blanchard observed during this year鈥檚 Super Bowl that the majority of car commercials were for electric vehicles.

鈥淚t became, 鈥楬ey, you may have to commute here, we鈥檙e a small rural district鈥攂ut we can make it more affordable,鈥欌 Blanchard said.

It helped that Blanchard was already a proponent of electrifying transportation. His wife owns an electric car, and he got solar panels for his home seven years ago. The district doesn鈥檛 have electric buses yet, but New York is requiring all schools to transition to electric buses by 2035, and the Schoharie district already has plans to convert its minivans to plug-in hybrid vehicles.

Rural districts like Schoharie often struggle to find enough qualified people willing to move to the area or stick around for a long time. As gas prices soar and electric vehicles become more mainstream, Blanchard hopes the district will stand out among its neighbors as a welcoming place for new employees.

Electric charging isn鈥檛 as expensive as many think

Figuring out how much the chargers would cost, and whether they would work, was daunting, but not impossible, Blanchard said. The local power company, National Grid, paid for 90 percent of the charging infrastructure and connected the district with vendors to construct the chargers.

The upfront cost was $42,000 for the 900-student district, which operates annually on a $24 million budget. That鈥檚 a fairly small chunk of change to begin with, but Blanchard believes the investment will pay off in multiple ways.

First, the district will charge a small fee, likely a handful of dollars per charge, for using the chargers鈥攐ne price for the general public, and a discounted one for district workers. That money will be the district鈥檚 to use as it pleases.

But the less-tangible reward will be the chargers鈥 effect on hiring.

More than are already on the road in the U.S. Car executives say they . The infrastructure spending bill Congress passed last year includes to spur electric vehicle production and .

The demand for EV charging will also grow, particularly for people who have long commutes to work, or for people who live in apartment buildings where chargers often aren鈥檛 readily accessible.

Only roughly 400 electric vehicle chargers are currently operating on K-12 school campuses in the U.S., according to data from the U.S. Department of Energy鈥檚 . Most are in California and Connecticut, with a smattering in 15 other states.

In Connecticut, Brendan Sharkey, a former speaker of the house in the state legislature, has formed a consulting company, Daisy Solutions, that鈥檚 been encouraging and assisting districts there with getting electric vehicle charging on school grounds.

鈥淭he idea is to create a statewide network of fast chargers basically at every high school, so that no matter where you go, you鈥檙e part of this network,鈥 Sharkey said. Electric school buses that take students 50 miles on an athletic trip could recharge at another nearby school while students are playing their game. And electric vehicle owners could use the devices when buses aren鈥檛.

Sharkey expects between 25 and 50 districts out of 250 in the state to sign on by the end of the year, and hopes to expand to other states in the future. 鈥淥ur experience is, as soon as we can get the information in front of these districts, they seem to be accepting of it and moving on it,鈥 he said.

Just getting started is the hardest part

Oftentimes, the biggest barrier is knowing how to get started. But that鈥檚 easy to overcome.

鈥淭here鈥檚 a tendency with charging to want to make it fancier than it has to be,鈥 said Joel Levin, executive director of Plug In America, a nonprofit that advocates for expanding electric car use.

Because most teachers probably aren鈥檛 driving more than 15 to 20 miles to work, many schools could likely get away with calling a local electrician to install a simple electrical outlet in their parking lot, Levin said.

Electric vehicle charging can also be a teaching tool. In 2018, the Austin school district in Texas installed four electric vehicle charging stations that came with curriculum materials on sustainability and power usage. The stations there are known as because students collect data from them.

Meanwhile in Schoharie, Blanchard hopes the new feature will help the district attract applicants for currently open positions for secondary teachers for special education, math, science, and technology.

Particularly as the price of gas surpasses $5 a gallon, Blanchard thinks applicants will find the prospect of charging their vehicle at work more enticing than what other surrounding districts can offer.

鈥淭hese days we鈥檙e trying to do anything we can to attract teachers and employees,鈥 Blanchard said.

Events

Recruitment & Retention Webinar Keep Talented Teachers and Improve Student Outcomes
Keep talented teachers and unlock student success with strategic planning based on insights from Apple 91制片厂视频 and educational leaders.鈥
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of 91制片厂视频 Week's editorial staff.
Sponsor
Families & the Community Webinar
Family Engagement: The Foundation for a Strong School Year
Learn how family engagement promotes student success with insights from National PTA, AASA鈥痑nd leading districts and schools.鈥
This content is provided by our sponsor. It is not written by and does not necessarily reflect the views of 91制片厂视频 Week's editorial staff.
Sponsor
Special 91制片厂视频 Webinar
How Early Adopters of Remote Therapy are Improving IEPs
Learn how schools are using remote therapy to improve IEP compliance & scalability while delivering outcomes comparable to onsite providers.
Content provided by 

EdWeek Top School Jobs

Teacher Jobs
Search over ten thousand teaching jobs nationwide 鈥 elementary, middle, high school and more.
Principal Jobs
Find hundreds of jobs for principals, assistant principals, and other school leadership roles.
Administrator Jobs
Over a thousand district-level jobs: superintendents, directors, more.
Support Staff Jobs
Search thousands of jobs, from paraprofessionals to counselors and more.

Read Next

Recruitment & Retention Q&A How This District Lowered Its Teacher Vacancy Rate to Almost Zero
Knox County schools in Tennessee has a multifaceted strategy to hire and retain more teachers.
7 min read
Newspaper with ads for vacancy School teacher.
iStock / Getty Images Plus
Recruitment & Retention Schools Have Their Work Cut Out to Get STEM Teachers. Here's How to Do It
Schools can be creative about using current staff and partnerships with businesses to provide STEM learning.
11 min read
STEM
Collage by Laura Baker/91制片厂视频 Week via Canva
Recruitment & Retention Some Districts Are Still Struggling to Hire Teachers for the New Year
As the school year creeps closer, districts are still trying to find qualified teachers to fill spots.
6 min read
Facility and prospective applicants gather at William Penn School District's teachers job fair in Lansdowne, Pa., Wednesday, May 3, 2023.
Facility and prospective applicants gather at William Penn School District's teachers job fair in Lansdowne, Pa., Wednesday, May 3, 2023.
Matt Rourke/AP
Recruitment & Retention Why This District Established Its Own Police Department
Police departments nationwide are struggling to recruit officers. That makes it difficult for districts to find school resource officers.
7 min read
York City School District police officer Britney Brooks walks one of her rounds on March 8, 2018, at William Penn Senior High School in York. Brooks began working as a school police officer in 2015. The York City School District is the only one in York County with its own police department. Officers, who have the power of arrest, operate on a community policing ideology to prevent incidents rather than react to them.
York City School District police officer Britney Brooks walks one of her rounds on March 8, 2018, at William Penn Senior High School in York, Pa. School districts have had to get creative to fill school resource officer positions as police departments nationwide face recruiting challenges.
Chris Dunn/York Daily Record via AP