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When Jason McCarthy ran for a seat on the Buffalo school board two years ago, he drew support from friends and allies across his New York community. He also drew the backing of an organization that was unfamiliar to voters in the city on the shores of Lake Erie鈥攁nd unfamiliar to the candidate himself.

Mr. McCarthy never asked for financial help from 91制片厂视频 Reform Now Advocacy. But he got it anyway. The group, which is affiliated with the national political action committee Democrats for 91制片厂视频 Reform, or DFER, paid for tens of thousand dollars鈥� worth of mailers and robocalls in support of him and two other Buffalo school board candidates. Mr. McCarthy, a 37-year-old who works in a restaurant and is a parks activist and a backer of charter schools, ended up winning his race.

The support provided in Buffalo by 91制片厂视频 Reform Now Advocacy gives an example of how a new breed of national education groups, known for devoting money and organizational might to political campaigns and lobbying at the state level, also extends its reach into local school board elections.

The interests of organizations like DFER and another group that has been more active at the local level, Stand for Children, vary, depending on the setting.

In some school districts, their policy goals mirror those they have pursued in statehouses, which can include promoting charter schools, adopting higher standards for evaluating teachers, and closing academically struggling schools. In other school board races, their interests are more parochial, focusing on the educational or financial concerns of single school systems.

In Buffalo, the goal of 91制片厂视频 Reform Now Advocacy and DFER during the May 2010 elections was to support local candidates who would be advocates of the state鈥檚 Race to the Top federal-grant plan, which at the time was under consideration in the legislature, explained Joe Williams, the executive director of DFER, whose headquarters is in New York City.

鈥淚t had a lot to do with trying to keep education reform issues alive with Buffalo-area legislators,鈥� Mr. Williams said. 鈥淲e were trying to convince Buffalo legislators we were here to play.鈥�

91制片厂视频 Reform Now Advocacy, a nonpartisan, 501(c)4 group鈥攖echnically a social-welfare organization鈥攕pent $36,000 in independent expenditures in support of Mr. McCarthy and losing candidates in two other races. The group spent an additional $10,000 on outreach designed to increase voter participation, which was not devoted to specific candidates, said Mr. Williams, who serves as the organization鈥檚 president, in addition to his position with DFER.

He said that 91制片厂视频 Reform Now Advocacy鈥檚 legal counsel advised the group to avoid contacting the Buffalo candidates backed by the 501(c)4, so that there was a clear division between the independent expenditures and their campaigns.

鈥淚t wasn鈥檛 like I went and interviewed with them or chose them,鈥� recalled Mr. McCarthy. 鈥淭hey chose me, based on the platform that I had for the Buffalo public schools.鈥� At the same time, he added, 鈥淚 wasn鈥檛 going to call them and tell them to stop.鈥�

While Mr. Williams says DFER takes an interest in relatively few local races each year, focusing most of its attention at the state level, the Portland, Ore.-based Stand for Children has taken a more active role in backing candidates for school boards. Since 2009, it has gotten behind board candidates in communities such as Houston; Sacramento, Calif.; Tacoma and Issaquah, Wash.; Lincoln County, Ore.; and Memphis, Tenn., among others.

Setting an Agenda

Another nationwide education advocacy group, StudentsFirst, is concentrating on state policy for now, according to its founder and chief executive officer, Michelle A. Rhee, a former District of Columbia schools chancellor. Ms. Rhee said her 2-year-old organization, which hopes to raise $1 billion in five years, may turn to local elections 鈥渨hen we start to home in on states where we鈥檝e passed the majority of our policy agenda and are starting to work with local jurisdictions on implementation.鈥�

Stand for Children officials say their work in local elections encourages voters to become more informed and impassioned about education issues. Like DFER, Stand for Children operates separate 501(c)3 and 501(c)4 entities under the federal tax code and assigns them different organizational or political duties, which vary depending on what is permitted by law.

Some teachers鈥� unions, however, take a different view of the participation of groups like Stand for Children in local elections.

鈥淲hat it does is sort of take away the typical community voice that you have in those school board races, because it becomes pretty much like a state race,鈥� said Henry Roman, the president of the Denver Classroom Teachers Association, which opposed some of Stand for Children鈥檚 preferred contenders in a 2011 school board race.

Philip Rumore, the president of the 3,600-member Buffalo Teachers Federation, which endorsed the candidate who finished second to Mr. McCarthy, Patricia Devis, said his union鈥檚 power in local races traditionally derives not from financial contributions but from providing organizational support for candidates. His union, for instance, will sometimes ask each of its members to call voters on a list on assigned dates to remind them to vote.

But he admitted to being stunned by the amount of money provided by 91制片厂视频 Reform Now Advocacy.

鈥淚 don鈥檛 like to say this, but there鈥檚 no way we can compete with that kind of operation,鈥� Mr. Rumore said. In May elections, when voter turnout is traditionally low, major spending on mailers and phone calls is especially effective, the union official said: 鈥淚t鈥檚 money that rolls.鈥�

But representatives of education advocacy groups say nothing fundamental has changed in the landscape of local campaigns, except that more players are paying attention to important, and often overlooked, elections.

Previously, 鈥渕aybe there weren鈥檛 (c)3s and (c)4s, maybe the mechanics are slightly different, maybe the names have changed and the rules of engagement have changed,鈥� said Sue Levin, the executive director of the Oregon chapter of Stand for Children. 鈥淏ut the idea that a school board is a politicized body鈥攁nd that its members and decisions are of intense interest to the community鈥攊s as old as public education in America.鈥�

Showdown in Denver

One of the clearest demonstrations of national education advocacy groups鈥� determination to put their stamp on local elections came during the 2011 school board races in Denver. The 82,000-student school system has been at the vanguard of some of the most hotly debated policies in education, most notably the development of a pay-for-performance system for teachers.

Denver鈥檚 school board elections were widely viewed as a showdown between those supportive of aggressive plans to restructure underperforming schools and improve teacher performance versus those favoring more-traditional remedies.

Stand for Children endorsed and supported three candidates: Allegra 鈥淗appy鈥� Haynes, Anne Rowe, and Jennifer Draper Carson. The city teachers鈥� union supported Ms. Rowe鈥檚 and Ms. Carson鈥檚 opponents, respectively: Andrea M茅rida and incumbent Arturo Gonzalez, who were seen as aligned with the labor organization鈥檚 positions.

Both the union and the advocacy groups spent heavily on electioneering and campaign contributions in support of their favored candidates.

Stand for Children spent nearly $89,000 for those candidates in total, campaign-finance records show. The Denver Classroom Teachers Association and its parent union, the Colorado 91制片厂视频 Association, spent upwards of $200,000 from their own PACs and on independent expenditures funneled through a group called Delta 4.0, for the races. In the end, two of the Stand-supported candidates won, while Ms. Draper was defeated by just a handful of votes.

鈥淲hat the race showed is that people in Denver care deeply about the quality of these schools,鈥� said Kayla McGannon, the executive director of Stand for Children Colorado.

Supporting Volunteers

In Oregon, Stand for Children鈥檚 interest in local school board races grew partly out of the organization鈥檚 involvement in state legislative elections, officials with the group said.

Many of the school board races receiving its attention were dominated by decidedly local issues, which varied by district and included teacher-transfer policies, improving early-childhood education, and creating a larger state rainy-day fund.

Some of the candidates that Stand for Children endorsed were volunteers for the organization who had worked on state campaigns before deciding to run for office themselves, according to Sarah G. Pope, the acting executive director for Stand for Children in Oregon. The group has been able to use its 501(c)3 funds鈥攚hich cannot be spent on campaign activity鈥攆or such purposes as educating volunteers on how to organize, how school boards work, and on how bills become law.

One such volunteer-turned-candidate was Jennifer Geller, who had helped Stand for Children in Eugene, Ore., before running unopposed for a seat on the city鈥檚 school board in 2009.

鈥淚 recognized as a parent advocate that I had sort of limited influence,鈥� Ms. Geller said, but 鈥渋f you鈥檙e one of those seven people who鈥檚 voting on the policies, your impact is much greater.鈥�

In-Kind Contributions

Campaign-finance records show that Stand for Children鈥檚 efforts since 2009 to help local candidates generally did not come in the form of campaign contributions, but rather in-kind donations, such as help with staffing phone banks, canvassing, and other organizational and outreach efforts, similar to what union members traditionally do.

鈥淵ou don鈥檛 win a local election by throwing money at it,鈥� said Ms. Levin, the organization鈥檚 executive director in Oregon, who is on leave from that post. 鈥淵ou win a local election for a school board by organizing people, knocking on doors, sitting in living rooms and talking to people.鈥�

In Buffalo, where 91制片厂视频 Reform Now Advocacy sought to shape state legislative policy through local school board activity, the upshot of those efforts is unclear.

Mr. McCarthy won his three-person race, but the two other school board candidates backed by 91制片厂视频 Reform Now Advocacy did not. The New York legislature approved the state鈥檚 Race to the Top plan in 2010 with bipartisan support, though various aspects of that plan, particularly changes it would make to teacher evaluation, have been met with resistance by unions in various communities. Mr. McCarthy said he supports the Race to the Top, which awarded federal grants to states for pursuing school improvement strategies favored by the Obama administration, but he has been frustrated by what he sees as the slow, tangled implementation of the plan.

The Buffalo board member said he was grateful for the backing of the advocacy group, though he noted that its work also brought criticism from those who did not approve of its heavy spending.

鈥淚t added an element to my campaign,鈥� said Mr. McCarthy, who credited meaning name recognition. He added: 鈥淚t was almost like a gift. You couldn鈥檛 turn it down.鈥�