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College & Workforce Readiness

What鈥檚 Your Passion? High School Enlists Businesses to Help Students Decide

By Catherine Gewertz 鈥 March 28, 2018 8 min read
Hannah Cantrell, a senior in the Media Production class, operates one of the cameras during a live television broadcast in the BCTV Studio at Burnsville High School in Burnsville, Minn.
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Burnsville, Minn.

For schools nationwide, it鈥檚 a frustrating and elusive question: How can we help students find a passion that lights up their high school years and guides them into a career? A school in Minnesota thinks it might have found an answer.

It goes something like this: Stop assuming all students should go to four-year colleges. Reorganize your curriculum offerings so teenagers can see clearly how they connect to careers. And partner with 200 businesses鈥攆ar more than most schools鈥攖o infuse real-world work into students鈥 learning.

The reorganization has changed Burnsville High School from a place where the bachelor鈥檚 degree shaped everyone鈥檚 thinking to a campus focused on helping all students find a career field that excites them, whether it leads to a four-year degree or not.

See Also: Check out the latest news coverage on the way schools are preparing students for tomorrow鈥檚 workforce: Schools and the Future Workforce

The approach is less than two years old. But the school鈥檚 leaders are betting big on its potential to keep students from drifting half-heartedly through high school. They鈥檙e hoping that a clearer focus鈥攚hether it鈥檚 a passion for English literature or auto repair鈥攃an help students assemble a meaningful, cohesive course of study they can ride into college, work, or more training.

Cindy Amoroso, the superintendent of the Burnsville-Eagan-Savage School District, said she doesn鈥檛 want students making post-high-school plans based on unquestioned ideas.

鈥淲e want to disrupt assumptions about what comes next after high school,鈥 she said.

Varied Roles

What that鈥檚 meant at Burnsville, a school of 2,500 students in the southern suburbs of Minneapolis, has been a huge influx of involvement by local businesses. Most have small- to medium-sized roles, sending experts to talk to students, offering job-shadows, or, in one case, donating leftover metal alloys to be melted down and reused in the school鈥檚 fabrication lab.

But some have gotten deeply involved in shaping what goes on at school. Firefly, a local credit union, trained students in basic banking, opened a student-run branch on campus, and helped write a curriculum unit for 9th graders about personal finance.

Burnsville senior Leslie Medina, center, helps students deposit money into their accounts at a Firefly Credit Union branch office that is located inside the school.

Justin Jasperse, a senior, started working there eight hours per week after hearing Firefly executives talk in his accounting class about investment strategies and banking careers. He aims for a life in politics, and says that his job at Firefly, where he helps students open checking accounts and learn about budgeting, has helped him learn to 鈥渃raft my message, to reach people.鈥

Walser Automotive Group donated $275,000 to turn the school鈥檚 old bus garage into a high-tech paradise for engine repair and body work, and has hired five students into full- or part-time jobs. Ryan Wolfe, a senior, brims with pride as he points out welding and tire-balancing equipment at Burnsville High that鈥檚 so cutting-edge that most dealerships don鈥檛 even have them.

Making his way through the school鈥檚 automotive-technology pathway has made Ryan even more sure of his plan after high school: to get his diesel mechanic certification from a technical institute in Florida.

The local cable TV station has its office suite on campus, and staffers teach students how to run the cameras and audio boards. Justin Amaker worked there last year, as a junior, shouldering a camera at off-site events and anchoring the school newscast. Now he鈥檚 writing press releases as an intern for the school district. He鈥檚 thinking about a career in print or broadcast journalism.

Local nursing homes have provided beds and medical equipment, and the setting for students to accrue clinical hours, all necessary parts of earning certification as certified nursing assistants.

Seeing Courses Differently

The reorganization has also meant rewriting the school鈥檚 course catalog, so all elective classes fall into four broad career areas. Within each career area are three or four pathways, and a list of courses relevant to each area.

On a recent afternoon, counselor Ashley Welke met with 9th grader Cheyanne Gorney to review her choice of electives for next year. She listed Preschool lab, Child Psychology 1 and 2, Astronomy, and Human Anatomy. Welke gently probed to see if this was a random sampling, or part of a cohesive strategy.

Cheyanne explained that she wants to write science fiction, and also teach science to support herself. They discussed creating room for a creative-writing course, and for prerequisites to a new multicultural-education offering. They agreed to review the course plan next year. 鈥淣othing鈥檚 ever set in stone,鈥 Welke says.

Students in the Advanced Automotive class repair a vehicle in the Tech Annex at Burnsville High School.

There are no national figures on how many partnerships businesses have with schools, but experts agree that Burnsville has far more than most. And the school has something else few schools have: a staff member whose main job is to create and support those partnerships.

Kathy L. Funston worked for six years as the district鈥檚 curriculum director, but she changed roles as the district began a review of its mission two years ago. Burnsville, the district鈥檚 only high school, had 30 business partners two years ago. Funston has delivered a sevenfold increase since then.

On a recent morning, Funston and Burnsville High Principal Dave Helke met with the city鈥檚 fire chief and community college leaders to work on designing a new pathway for students to earn certifications as emergency medical technicians.

The next day, she gathered at the chamber of commerce with business leaders who are co-facilitating a new, five-session after-school program that will confer certificates showing that students have mastered workplace skills, such as reliability.

Some of those same businesses are also working with Funston and Helke to create a summer 鈥渆xternship鈥 to bring Burnsville teachers into their workplaces to give them ideas about infusing real-world work skills into core courses.

鈥楾he Secret Sauce鈥

Kate Kreamer, the deputy executive director of Advance CTE, a group that represents state career-technical-education directors, said it鈥檚 rare that schools carve out a position like Funston鈥檚, but more are starting to do so.

鈥淲e鈥檝e never seen business partnerships sustained at scale without having someone whose job it is to think about them and make them happen,鈥 she said. 鈥淚t鈥檚 the secret sauce.鈥

Student Nicholas Bollinger repairs a broken device in the media center at Burnsville High School. The school partners with Best Buy for lessons on instructional technology.

Close relationships between schools and businesses can create questions, however. Alex Molnar, a research professor at the University of Colorado-Boulder, and the director of the Commercialism in 91制片厂视频 center there, believes schools must answer a central question before allowing business partners to shape what goes on in classrooms.

鈥淚s this something you want your students to be doing, even in the absence of a business partner?鈥 he asked. 鈥淚f the answer is yes, that鈥檚 a good starting point. If it鈥檚 no, that鈥檚 a warning flag.鈥

Funston is confident that Burnsville鈥檚 partnerships are grounded firmly in what鈥檚 best for students.

鈥淲e still own the curriculum,鈥 she said. 鈥淲e don鈥檛 turn over the reins and say 鈥楾each what you want.鈥 We still have to teach our academic standards. What these businesses can add is the practical application of the content.鈥

At Firefly, about 150 students have opened accounts since the on-campus branch opened a year ago, said Martin J. Kelly, its senior vice president for marketing. The aim of the partnership wasn鈥檛 about profit鈥斺渋f we opened that branch for profit, we鈥檇 be kidding ourselves,鈥 he said鈥攐r branding, although the campus branch window bears a version of the credit union鈥檚 logo, 鈥淟ife Illuminated.鈥

The credit union鈥檚 partnership with Burnsville sprang from a desire to build a base of financial literacy in young people, Kelly said. A 鈥渄elightful byproduct鈥 of the project has been hiring eight students to work part-time for the credit union, he said.

Rethinking Priorities

That link to real-world work is one of the things Burnsville leaders prioritized when they reworked their school two years ago. They realized they offered few options for students who didn鈥檛 want four-year degrees. College dropout and remediation rates suggested that college-bound students weren鈥檛 flourishing after high school. In a swirl of community meetings and surveys, families said they wanted good rigorous classes, but with more real-world, career-oriented planning and experience.

After a big outreach campaign in 2015, the Burnsville community鈥攚here half of students come from poverty鈥攁pproved a $64 million bond levy for facilities and equipment, and a $25 million levy over 10 years for technology. The money allowed Burnsville High to add 150,000 square feet of space to its building, decked out with state-of-the-art equipment and flexible classroom spaces. Re-envisioning the course catalog and career pathways were part of that project.

The high school has commissioned an independent, seven-year evaluation of its pathways work. That project is only in its second year, but preliminary results show a mixed bag. Four in 10 students report that the approach helps them focus better on career ideas. But 6 in 10 didn鈥檛 even try career-pathways courses, and nearly one-third of those who did say they weren鈥檛 that interesting or exciting.

School leaders don鈥檛 yet know the racial or socioeconomic breakdown of students by pathway, a key unanswered question for school leaders who want to disrupt, not replicate, old vocational-education tracks that relegated some students to dead-end, low-paying jobs.

As the pathways approach develops, it generates questions for students that can be as valuable as the answers. Sundus Farah, a junior, is taking classes to earn her credential as a certified nursing assistant, but that might be just her first step.

Sundus harbors a passion for ophthalmology, and might want to go on to medical school. Meanwhile, she says she鈥檚 鈥渟ampling鈥 the offerings in the school鈥檚 medical pathway. 鈥淚 like that I can test it out while I鈥檓 still in high school,鈥 she said. 鈥淚 have friends who went to college and it was a disaster,鈥 with dropouts and costly time spent trying to figure out a direction. She wants to avoid those mistakes.

Emma Hovde found clarity in a 9th grade introduction-to-programming course: She hated it. But she found her calling in a marketing class that same year. She got really excited working with Firefly on the finance curriculum, and on the credit union鈥檚 marketing campaign to launch the campus office. Now in 10th grade, Emma lights up as she talks about her plans for a career in business or finance.

鈥淚t鈥檚 great to have a real-world situation when I鈥檓 figuring it out,鈥 she said. 鈥淲hen you鈥檙e doing that actual thing that you鈥檙e learning [in school], you realize, 鈥極h, that鈥檚 what I want to do.鈥 Or you realize, 鈥楴o, it鈥檚 not.鈥 And that鈥檚 just as important.鈥

91制片厂视频 Week librarian Maya Riser-Kositsky contributed to this report.
A version of this article appeared in the April 11, 2018 edition of 91制片厂视频 Week as Remaking High School With Help From Businesses

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