Bill Goodwyn, the CEO of Discovery 91制片厂视频, was asked in 2007 to lead what was then considered a struggling division of Discovery Communications, a media and entertainment company based in Silver Spring, Md., that is best known for running the Discovery Channel. Today, Discovery 91制片厂视频鈥檚 content reaches 35 million students in the United States and supports the use of educational technology in school systems in more than 50 countries. Now, the education division is the fastest-growing unit of its parent company. In a telephone interview, 91制片厂视频 Week Staff Writer Michele Molnar asked Mr. Goodwyn about Discovery 91制片厂视频鈥檚 role in the educational technology market.
What do you think of schools鈥� adoption of educational technology?
I鈥檓 so energized and optimistic about where our public schools are headed. A lot of it鈥檚 because of what鈥檚 happening with education technology and the impact it has. You鈥檙e seeing great pockets of instruction and improved student outcomes. We鈥檙e now giving teachers the tools鈥攚hen I say, 鈥淲e,鈥� I don鈥檛 mean just us, a lot of companies鈥攚e鈥檙e finally giving teachers the tools to excite and engage kids.
How does this adoption of ed-tech tools translate for companies?
I think the changes we鈥檙e seeing now and in the next couple of years are light-years ahead of what鈥檚 happened over the last 50. You can see all the money that鈥檚 coming into education technology, and the spending in this sector, because it鈥檚 one of the few sectors that hasn鈥檛 been disrupted by technology or digital content.
What was the turning point in this journey?
A few years ago, we had the budget crisis, and schools were asked to make a lot of cuts. At the same time, states had written rules鈥攁nd districts had to live by them鈥攖hat every six years, [districts] had to buy textbooks whether they worked or not, whether they were effective or not. The good news is that the budget crisis really allowed districts to step up and have a strong voice to say something has to change.
What was Discovery 91制片厂视频 doing at that time?
The districts had asked us to provide a textbook alternative. That鈥檚 really what got us started, to move from a supplemental video-library service that could support the teaching, to really move to a primary instructional resource.
So we created the first digital textbook based on districts asking us to do this because they wanted kids to learn digital content, they wanted to engage kids. With that shift, we began to think that the biggest piece is supporting the teachers. That led us on the path to focus on professional development.Then our focus became partnering with districts to make this shift from print to digital.
What are the biggest barriers to delivering ed tech to schools?
A couple of years ago, you had a lot of districts saying, 鈥淲hy should I make this shift to digital?鈥� Now, they ask, 鈥淗ow should I make this move to digital?鈥� The biggest challenge, first, is inertia. It鈥檚 a big challenge to go through and completely change. The number-one factor in making the shift is really great leadership.
What are the prospects for the ed-tech marketplace itself?
Q&As: More interviews with CEOs from ed-tech companies.
I鈥檓 a fan of anybody that鈥檚 coming up with great educational services and products that are available to teachers and educators that can improve student learning. The question I have for a lot of companies is: Are they going to be sustainable? There are a lot of companies that are trying to get into education because, quite frankly, they鈥檙e looking at it to make money. To me, the only way you鈥檙e going to make money in education is if you are improving student outcomes. Our focus isn鈥檛 about making money鈥攐ur focus is about improving student achievement. If we do that, we think we鈥檒l do well.
How is your company doing? Are you profitable?
We鈥檙e continuing to invest significantly in our [digital] techbooks so the profitability we have, we鈥檝e reduced it dramatically simply because we鈥檙e reinvesting. Over the last three years, we鈥檝e spent close to $30 to $40 million in digital textbooks. We built the science digital textbook, then we built the social studies digital textbook, and now we鈥檙e building math. It鈥檒l be ready at the end of this year.
I鈥檓 building the business for the future because I do believe that what we鈥檙e doing makes an incredible difference. Today, it鈥檚 not nearly as profitable or as financially successful as it will be in future years.
