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Special Report
IT Infrastructure & Management

One Superintendent鈥檚 Approach to Pragmatic, Sustainable Tech 91制片厂视频

By Benjamin Herold 鈥 April 23, 2019 | Corrected: April 24, 2019 7 min read
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Corrected: An earlier version of this story misstated the annual allotment for Chromebooks in the Fort Smith school district鈥檚 recently passed millage proposal. It is $825,000 per year.

In his dark suits and muted ties, with a manner more like your local pastor than a Silicon Valley CEO, Doug Brubaker doesn鈥檛 exactly scream 鈥渋nnovation.鈥

But in an age of deep-pocketed disruptors whose ideas about reshaping public education have mostly foundered, Brubaker鈥檚 patient, people-first approach to technological change may be exactly what schools need.

鈥淚 know what it鈥檚 like to be a 4th grade teacher, and the tech doesn鈥檛 work, and you鈥檙e up there tap dancing trying to keep that class going,鈥 said the superintendent of the 14,000-student Fort Smith, Ark., school district. 鈥淚t鈥檚 really important to be practical.鈥

As part of a new special report on ed tech and innovation, 91制片厂视频 Week believes such pragmatic tech leadership is worth a closer look.

One big reason: fresh signs that educators鈥 skepticism around K-12鈥檚 innovation fixation runs deeper than previously thought.

Consider, for example, a new, nationally representative survey conducted by the 91制片厂视频 Week Research Center. Fewer than 3 in 10 of the nation鈥檚 K-12 teachers believe classroom technology provides a lot of support for innovation in their classrooms, the survey found. Just 49 percent said their school or district trains them to use technology in innovative ways. And despite the billions of public dollars already spent, most teachers said ed-tech innovations have not changed their thinking on what school should look like or how to improve academic outcomes.

It would be easy to see such numbers and blame teachers for being resistant to change, said Lee Vinsel, an assistant professor of science, technology, and society at Virginia Tech.

But take a wider view, he said, and you鈥檒l see that such dynamics are hardly unique to public education. Across sectors, adopting new technology is the easy part. Much more difficult is implementing those tools smartly, learning how to use them well, taking care of them over time, and evaluating whether they鈥檙e actually effective.

When the former consistently happens, but the latter does not, people are bound to roll their eyes at promises that 鈥渋nnovation鈥 will bring about dramatic improvements.

鈥淵ou have to approach this work with real wisdom and care,鈥 Vinsel said. 鈥淲hen you focus too much on just buying new things, you end up with a workplace culture that is not healthy or constructive and you end up with piles of unused technology lying around.鈥

Classrooms weren鈥檛 exactly technology graveyards when Doug Brubaker first arrived in Fort Smith, a mid-sized town on the Oklahoma border with a rapidly disappearing manufacturing economy.

But there were signs of stagnation.

Back during the Obama administration, for example, the district had used federal stimulus dollars to buy new LCD projectors for classrooms. But there was no plan to repair and refresh the devices, said Vance Gregory, the district鈥檚 longtime director of technology. Seven years later, many had become unusable.

鈥淭he philosophy was, run it until it breaks,鈥 Gregory said of the district鈥檚 previous leadership.

Brubaker came in with different ideas.

After starting as a classroom teacher in 1995, he鈥檇 gone on to become an assistant principal, principal, technology director, and assistant superintendent in a number of Texas districts. Though he鈥檇 helped launch robotics programs and iPad initiatives in his previous stops, former colleagues described Brubaker as more of a systems-thinker than technology geek.

That orientation quickly became evident when he took the reins in Fort Smith in January 2017.

Brubaker didn鈥檛 come in with a disruptive vision or grand new plans.

Instead, he promised to build on what was already working. His first move was a listening tour of the district鈥檚 more than two dozen campuses. As Brubaker served biscuits and gravy to teachers and parents, he asked what they liked鈥攁nd what they didn鈥檛鈥攁bout their schools.

When it came to technology, the new superintendent heard a consistent refrain.

People were excited about the previous administration鈥檚 move to start purchasing Chromebooks for students.

But they worried about poor training, spotty Wi-Fi access, and a funding stream that might dry up before the district鈥檚 1-to-1 program could be extended to all grades and before older devices could start being replaced.

鈥淥ne of the first things Dr. Brubaker said was, 鈥榊ou can鈥檛 buy things without looking into the future,鈥 鈥 said Gregory, the technology director. 鈥淗e knew we had to improve the support we were providing around those devices, and he knew we had to make them financially sustainable.鈥

Too many district leaders forgo that kind of pragmatism in favor of headline-grabbing changes and shiny new objects, said Tom Ryan, the chief information and strategy officer of the Santa Fe, N.M., school system and a board member of the Consortium for School Networking.

But taking a patient, long-term approach to technological innovation helps changes actually stick, he said.

鈥淲hat Doug is doing is demonstrating that people are more important than stuff,鈥 Ryan said. 鈥淗is investment in [building] trust is paying off.鈥

Indeed, six months after becoming superintendent, Brubaker began rolling out a new, community-driven . It culminated last year with Fort Smith voters approving their first tax hike to support public schools in more than three decades.

Included in the : $825,000 a year in recurring, reliable funding to expand the Chromebook initiative and make sure the devices can be refreshed every four years.

To get there, the district first asked a team of teachers, parents, principals, students, and community and business leaders to imagine what schools should look like in five years. Then, they outlined what it would take to turn that vision into a reality.

The group鈥檚 initial wish list included 65 items and a $658 million price tag.

Still, Craig Pair, a 57-year old Fort Smith resident who works as a control-systems integrator, designing and operating the automated equipment used in local factories, said he clapped his hands when he saw the list.

The reason: It included budgeted line items for technology support.

鈥淚n my line of work, everyone knows that you buy an electric motor, that鈥檚 only one-tenth of the cost of that motor鈥檚 life cycle,鈥 Pair said. 鈥淏ut in schools, they don鈥檛 usually understand that keeping it up and running is the hard part.鈥

Still, Brubaker and the Fort Smith school board knew that local voters would never go for such a pricey plan.

So a citizens鈥 committee, including Pair, was formed to winnow the list down.

A number of the splashier technology expenditures鈥攔eimagining school libraries, buying new document cameras, moving from phones to a voice-over-internet system鈥攚ere shelved. Other recurring expenses, such as staff salaries, were also stripped out of the proposal.

But the final proposal鈥攑ared down to 15 items and $121 million鈥攕till included money to make sure the Chromebook initiative could be sustained.

It passed last May with 62 percent of the vote.

鈥淚 think it鈥檚 a good thing,鈥 parent Michelle Crane told then. 鈥淭hings are going to get old and tear apart and fall down. So you鈥檝e got to keep up with it.鈥

At CoSN鈥檚 annual conference earlier this month, a team from the Fort Smith school system outlined its efforts and offered lessons on how to successfully build community and teacher support for such a maintenance-oriented approach to education technology.

鈥淭he people around here run businesses of their own. They鈥檙e careful managers of their own resources. They know what it is to struggle,鈥 said Zena Featherston Marshall, the district鈥檚 executive director of communications and community partnerships. 鈥淚 think the [Chromebook refresh plan] resonated because people saw it as really practical.鈥

And the process isn鈥檛 done, the superintendent stressed. Over the past year, Brubaker has been working to find other ways to support the technology-related elements of the strategic plan that the millage proposal won鈥檛 fund.

None of the steps he鈥檚 taking is particularly groundbreaking. The district saved about $300,000 by doing an inventory of its software licenses and canceling the ones it was no longer using. Brubaker is reorganizing the technology department and starting a student-internship program to free up more resources for technical support. He鈥檚 revamping Fort Smith鈥檚 technology training, so teachers can find different levels of help depending on their existing comfort level with the tools at their disposal.

But April Coats, who teaches a technology-heavy class in which students get to pursue projects of their own design, said the changes are already making a big difference.

Instead of running decade-old graphic-design software, for example, her students this year are able to use the latest version of Adobe鈥檚 Creative Suite.

鈥淭hey鈥檙e not going to be completely shell-shocked when they get to college,鈥 Coats said.

Does such work count as 鈥渋nnovation?鈥

It certainly doesn鈥檛 seem to be the attention-getting kind. Only two people鈥攊ncluding one reporter鈥攕howed up for the Fort Smith leadership team鈥檚 talk at the CoSN conference.

But Doug Brubaker didn鈥檛 seem to mind.

鈥淚 believe in listening first,鈥 he said afterward. 鈥淪ometimes, you end up going further if you moderate your pace a little bit and make sure you鈥檙e really bringing people along with you.鈥

A version of this article appeared in the April 24, 2019 edition of 91制片厂视频 Week as Choosing Pragmatism Over Shiny New Things

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