91制片厂视频

During the first-ever Digital Learning Day, U.S. Secretary of 91制片厂视频 Arne Duncan and Federal Communications Commission chief Julius Genachowski unveiled an ambitious plan earlier this year to get schools to switch from print to digital textbooks by 2017.

Dubbed the , it鈥檚 a recommendation for how schools could transform instruction, improve achievement鈥攁nd save money.

The idea of 鈥済etting more鈥� out of textbooks by going digital鈥攚ith content that鈥檚 interactive, connected to other classroom technology tools, and distributed through platforms students are familiar with鈥攁ppeals to many educators.

But some experts, district leaders, and publishers themselves question whether that content is readily available on the market and at a price that can actually save schools money, especially given the cost of the technology required to distribute it.

And even if districts can find the money to make such a switch, will there be enough academic gains to make the investment worthwhile?

Recent policy decisions and multimillion-dollar purchases by districts suggest many aren鈥檛 waiting for definitive answers.

Florida has already passed legislation requiring districts to spend half of their instructional-materials budgets on digital content by 2015-16. Alabama is considering a bill that would use $100 million in bonds to give digital textbooks and tablets to students.

California, Indiana, Utah, and Washington state have all passed legislation promoting digital education content.

The textbook and technology industries have responded. Apple Inc. has sold 1.5 million iPads to education institutions. In January, the 鈥渂ig three鈥� publishers鈥擯earson, McGraw-Hill 91制片厂视频, and Houghton Mifflin Harcourt鈥攁nnounced a much-publicized deal with Apple to provide a line of electronic textbooks exclusively for the iPad.

Since that announcement, two school districts have agreed to what may be the largest bulk educational tablet purchases in the country.

The 135,000-student San Diego district is spending $15 million to supply its students with 25,700 iPads, financed as part of a $2 billion voter-approved bond measure.

In Texas, the McAllen district is buying about 27,000 iPads, roughly one for each student and teacher, in an that will cost the district $20 million rolled out over five years. About half the costs are noninstructional, such as broadband connections, infrastructure, and inventory, said James Ponce, the superintendent of the 25,300-student system.

Estimating Savings

Proponents of digital textbooks say they save school districts money, even when factoring in the costs of tablets. In cited by the Digital Textbook Collaborative from Project RED, a research project that examines the use of technology in education, a 500-student school can save between $35 and $250 per student per year by switching to digital textbooks.

But more than $100 of those estimated per-student savings is associated with improved student discipline, increased teacher attendance, and digital student assessment, highly variable costs not directly tied to digital content. The estimate also assumes the price of a tablet is $250, less than many tablets, including the iPad, which runs between $379 and $700, depending on the specifications.

Independent observers have moved to debunk some of the cost-saving estimates for digital textbooks.

Using numbers from the 11,000-student Palo Alto district, in California, The San Jose Mercury News determined that hardware and content for digital textbooks on the iPad would add up to three times the cost of sticking with print.

And in a widely distributed , Lee Wilson, a technology-industry veteran with experience at companies such as Apple and Pearson, determined that it could cost up to five times more to provide students with an iPad and Apple鈥檚 digital textbooks.

Even Peter Cohen, the chief executive officer of U.S. curriculum for Pearson, a Digital Textbook Collaborative member, acknowledged that upfront costs for moving to digital content are prohibitive for many districts.

(Pearson, Houghton Mifflin Harcourt, McGraw-Hill, and Apple are among members of the Digital Textbook Collaborative, a working group that will meet occasionally to discuss the digital textbook plan.)

鈥淲hen you add up the cost of your mobile device, the cost of your bandwidth, the cost of your digital programs, the cost of your whiteboards, the cost of your professional development, et cetera, you鈥檙e going to spend more money on an annual basis than we spend for paper,鈥� Mr. Cohen said in an interview. 鈥淧aper is pretty darn cheap, and it lasts for seven years.鈥�

Yet many educators note that most tablets provide more education content鈥攁pps, educational gaming, multimedia viewing, and editing鈥攖han just textbooks. The iPad textbooks themselves also feature animation, note-taking capabilities, and built-in assessment tools.

The McAllen district, where 67 percent of students live in poverty, hopes those additional learning possibilities make the large investment worth it.

鈥淭he iPad isn鈥檛 the reason we are expecting improvement. The iPad is the catalyst for engagement,鈥� Mr. Ponce said.

The same motivation led to a digital-content initiative in the 104,000-student Pinellas County, Fla., school system.

Two years ago, the district 鈥渨anted something that would invigorate students,鈥� half of whom didn鈥檛 have Internet access at home, said Bonnie Kelley, the supervisor of library, media, and technology for the Pinellas schools.

The district began by purchasing 2,350 Amazon Kindle devices for all students at Clearwater High School, paying $177 for each, Ms. Kelley said. By getting an advance on four years of technology funds from the state and asking taxpayers for an additional referendum on the reading budget, Pinellas is purchasing 1,000 Kindle Fires, discounted from $199 apiece, and 7,500 iPads. The system is also buying 3,100 basic-model Kindles, at $68 apiece.

But a number of factors can turn such bulk purchases into money already spent.

At the Digital Learning Day unveiling of the digital-textbook plan in February, Mr. Genachowski, the FCC chairman, pointed to South Korea, the world鈥檚 most connected nation, as a benchmark for digital education.

But a plan there to roll out national digital textbooks in 2015 has been scrapped because, as The Washington Post , there is concern that students will become too dependent on technology.

Mary Jane Tappen, the deputy chancellor of K-12 public schools for the Florida education department, noted a school that had purchased netbooks in bulk to support online assessment, but the devices weren鈥檛 actually compatible with the assessments. A high school in Manatee County, Fla., provided laptops on carts for every teacher, but failed to provide professional development to teachers and found the hardware gathering dust.

鈥淲e鈥檙e all very anxious, and everybody wants the latest, greatest tool, and unfortunately for them, they made those mistakes,鈥� Ms. Tappen said.

Cheaper Devices Needed

To make digital content more cost-effective to school districts, publishers and educators agree that the price of the devices will have to come down as more enter the market. According to Outsell, a firm in Burlingame, Calif., that analyzes the publishing and information industries, the global textbook market is worth $19.8 billion, with 60 percent of that market including K-12 textbooks.

鈥淚 think over time this should be an attractive enough market that the device-makers should want to help this happen,鈥� James Coulter, a co-chairman of the , a group working with the FCC and the U.S. Department of 91制片厂视频 on digital textbooks, said at a March meeting of the groups.

John Sipe, a senior vice president at Houghton Mifflin Harcourt, suggested that Apple adopt the same pricing model for its iPads as it does for its iPods: When new versions come out, the older versions drop in price.

For instance, Houghton Mifflin Harcourt offers an application, called Fuse, with an interactive library of its algebra content. It costs $40, but is available only on the iPad.

鈥淩ight now, the cost becomes a $549 app,鈥� said Mr. Sipe, adding that the company is considering additional platforms for the app. 鈥淭hat鈥檚 the reality of where the devices are now.鈥�

Apple declined to comment for this story, but its pricing chart for schools, which offers lower prices for bulk purchases and older iPad models with less memory and connectivity, indicates that price structure may be developing.

At the moment, though, schools have to make a difficult decision about ponying up for the most in-demand instructional tools.

鈥淭he iPad is the gold standard,鈥� said Jay McPhail, the director of instructional technology for California鈥檚 Riverside school district. 鈥淏ut the problem is the schools don鈥檛 have any gold.鈥�

Some districts have tried to meet students鈥� learning needs while still keeping short-term costs relatively low. Riverside is able to continue its push toward digital materials because it drives a hard bargain.

The 44,000-student district provides a variety of devices to about 12,500 students, but the other students are encouraged to 鈥渂ring your own technology,鈥� an approach called BYOT. Parents spend money on instructional technology instead of video games or cellphones.

Two-thirds of Riverside students are eligible for free or reduced-price school meals.

To accommodate that approach, the Riverside district asks that publishers provide content accessible on a variety of platforms and offer PDF versions of print textbooks for free. Mr. McPhail said about 40 percent of the district鈥檚 content is free, and the other 60 percent is purchased with painstaking due diligence.

鈥淵ou鈥檝e got to provide added value for me to buy a digital textbook, and it has to be 30 to 50 percent less than print textbooks,鈥� Mr. McPhail said. 鈥淲e negotiate pretty tough with our vendors.鈥�

鈥淲hen it comes time to adopt, we鈥檒l remember who worked with us and who didn鈥檛,鈥� he said.

Riverside, which has had to cut its budget by $200 million in recent years, uses money from private donations, grants, Title I funding, and English-language-learner aid to pay for technology.

鈥淓verything besides the general fund,鈥� Mr. McPhail said.

In Texas, the McAllen district鈥檚 digital-learning initiative has used the existing budget, private donations, the federal American Recovery and Reinvestment Act funds, and the schools and libraries program of the Universal Service Fund, or E-rate program, administered by the FCC, to cover schools鈥� telecommunications costs.

鈥楩rom Queen to Pawn鈥�

The Vail, Ariz., school district took the idea of cost savings a step further by ceasing to buy not only new print textbooks but textbooks altogether.

In 2008, the district began its Beyond Textbooks initiative. Since then, the 11,000-student district has been flooded with projectors, document cameras, whiteboards, Macbooks, iPads, and iPod touches. It鈥檚 even close to installing Wi-Fi on all its school buses.

To offset some of the hardware costs, Vail makes use of open educational resources, instructional content made available for free online and in textbooks, provided by such organizations as CK-12 and OER Commons. Vail teachers, and those from partnering districts, create digital and video lessons that are stored and shared on a server.

鈥淚f school were a chessboard, they have been moved from the position of queen to a pawn,鈥� Calvin Baker, Vail鈥檚 superintendent, said of textbooks of any kind. 鈥淭hey don鈥檛 drive the game anymore.鈥�

Money spent per pupil on instructional materials dropped from $60 to $10 as a result of the initiative, Mr. Baker said.

But Mr. Cohen of Pearson thinks such examples will be the exception, not the rule, because most teachers don鈥檛 have the time and means to build their own courses.

Pearson, he said, has the resources and institutional knowledge to package content, integrate it with technology, and research its efficacy.

Educators using open content are 鈥済oing to get it somewhat right and somewhat wrong,鈥� Mr. Cohen said.

鈥淗ow many cycles are you willing to go through with children, modifying, before you get it right?鈥� he said. 鈥淚鈥檓 not sure everybody wants to risk a generation worth of kids because they can鈥檛 prove efficacy."In response, Mr. Baker said: 鈥淭hat communicates a lack of trust in the teacher. At the end of the day, teachers are always going to trust another teacher more than someone in a conference room in New York City.鈥�

Open textbooks are, in part, a response to the commercial market not providing the kind of customizable materials that digital-minded educators can find on their own, district leaders say.

The FCC鈥檚 Mr. Genachowski urged stakeholders to go beyond e-readers filled with PDF files that simply lighten backpack loads to offer students 鈥渓essons personalized to their learning style and level, and enable real-time feedback to parents, teachers, or tutors.鈥�

Most educators and experts agree, but is that material available on the market and accessible to schools?

According to Outsell鈥檚 report, 鈥淲here Next for Textbooks?,鈥� released in March, print textbooks make up 80 percent of the market in the Americas. Digital textbooks and 鈥渨hole-course solutions鈥� that match Mr. Genachowski鈥檚 description make up the rest.

The typically slow textbook-adoption process in K-12 and the institutional point-Of-purchase鈥攎eaning texts are typically bought by districts, not by individuals, unlike in higher education鈥攚ill delay any big shift toward digital, the Outsell report concluded. Mr. Ponce, the McAllen superintendent, said 80 percent of his district鈥檚 digital content is in PDF form, meaning a static digital copy, and 15 percent is interactive, while teachers create the remaining 5 percent.

With some content available only on certain platforms, and device costs varying widely, many districts must decide to spend large sums on the most comprehensive technology or stay under budget with fewer features.

鈥淚f you want the devices to only look at an electronic textbook鈥攁 Kindle at $100 is fine,鈥� said Geoffrey Fletcher, the deputy executive director at the State 91制片厂视频al Technology Directors Association, based in Glen Burnie, Md. 鈥淏ut that鈥檚 a read-only device. There鈥檚 no input, no data.鈥�

Publishers acknowledge the need to provide more transformative tools, but suggest the onus lies somewhere between their own companies and school districts.

Houghton Mifflin Harcourt鈥檚 Mr. Sipe noted state adoption rules can limit how content is delivered and formatted. And districts must be willing to allow publishers and technology companies access to student data in order to improve products, Mr. Cohen said.

Both Mr. Sipe and Mr. Cohen called the iPad textbooks 鈥渁 start鈥� and said that despite the hype around January鈥檚 announcement, truly innovative learning would come with future iterations.